internet-marketing

 

Kitten offers the most robust internet marketing programme in Singapore to meet all your internet marketing objectives and propel your online brand and company revenue to the top.

 

kitten.com.sg

Kitten Internet Marketing Programme

K
itten offers the most comprehensive online marketing programme in Singapore. We take away all the wild claims and fluff of the SEO industry to give you a more serious approach to internet marketing. Results not empty promises.

Kitten Internet Marketing Programme consists of four components: Internet Marketing Architecture, Leads Generation, Content Creation, and Search Engine Optimisation. All four components work together to serve the penultimate goal of generating more business for your company.

The program as stated below represents the most comprehensive possibility and may not apply to all clients. We recognize that each company is inherently different with very diverse marketing objectives and corporate goals.

Talk to us so that we can advise you accordingly what will be best for you at this stage of your business.

 

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1. INTERNET MARKETING ARCHITECTURE

T
he first step is to build a foundation for internet marketing. The goal is to build a comprehensive, robust and scalable internet marketing architecture using the best of breed, industry-wide tools. This may result in overhauling current websites with bad SEO practices or brand architectures. In the setting up of the foundation, valuable online brand assets are acquired or redeemed.

  • Audit existing brand, including corporate and consumer brands
  • Revisit brand architecture and brand extensions
  • Revamp entire brand and consolidate brand assets if necessary
  • Rebuild existing corporate and consumer websites on Content Management Systems that are Search Engine Optimised and URL friendly
  • Setup a catchall social media email eg. ask@yourcompany.com
  • Acquire online brand assets on popular social platforms (Twitter, Youtube, Vimeo, Flickr, Facebook, Instagram, Tumblr)
  • Acquire company brand as username on forums relevant to industry or significant to country of operation
  • Acquire domain names (.com, .com.sg and .sg) relevant to business and countries of operation or expansion
  • Setup email marketing system eg. mailchimp or sendy
  • Create Google Analytics account and integrate into existing websites
  • Setup Google Maps and implement into websites
  • Setup Google Webmaster Tools
  • Setup an XML-based sitemap for Google bots
  • Setup website for social sharing
  • Create a mobile ready website

 

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2. LEADS GENERATION

T
he second component is to consolidate the customer database and acquire more leads. This stage also means the generation of leads and accumulation of a sizable marketing list for online marketing campaigns. This will be done in view of current laws on internet marketing.

  • Cleanup and collate databases of all possible contacts
  • Consolidate all contacts into a single general list
  • Separate the list into three categories: existing customers, potential customers, general public
  • Write and publish a short ebook targeted at new customers
  • Offer free download of ebook on websites in exchange for email
  • Create a Google Adwords campaign to offer it free
  • Implement subscription via a subscribe link on websites
  • Run a contest to give one hottest gadget (eg. iPad) via sites with huge email database (eg. Groupon)
  • Offer the offer via Google Ads to cast the net even wider

 

kitten.com.sg

 

3. CONTENT GENERATION

T
he third component is to generate original content targeting at specific customer segments with the objectives of increasing web traffic, establishing online credibility and improving PageRank on Google Search.

  • Setup an editorial calendar with new content every week, month or fortnight
  • Content includes the following: articles, guest articles, photo galleries, videos, catalogs, reviews, conference recordings, powerpoint presentations, infographics etc.
  • Setup a blog within the existing website with a specific voice which echoes with the brand
  • Publish web-centric articles (eg. how to , 10 steps, 3 most important articles etc.) on a regular basis
  • Post in category-leader forums, answering questions or participating in various threads
  • Create short instructional videos and publish on Vimeo and Youtube
  • Take photos of products and publish on Instagram
  • Spin off a micro-website on hot, relevant topics
  • Create a forum which specialises in a specific category
  • Work with popular blogs for giveaways, contests, reviews etc.
  • Start a email drip campaign for articles, that is, a series of articles revolving around a singular theme
  • Post comments in other popular blogs to create backlinks into websites
  • Develop a mobile application downloadable for free on Google’s Andriod and Apple iOS platforms

 

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4. SEARCH ENGINE OPTIMISATION & MARKETING

T
he final component leverages primarily on search industry leader, Google and her search engine, Google Search and respective advertising program, Google Adwords. We will implement specific strategies that improve on your company’s search ranking on Google Search, both organic and paid as well as employ Google Adwords as a strategic tool to meet specific marketing objectives.

kitten.com.sg
A) Search Engine Optimisation

  • Establish list of keywords falling under two categories: highly competitive keywords and long-tail keywords
  • Rewrite existing pages or create new webpages on website to integrate keywords into content
  • Add new webpages with original content for highly competitive keywords

 

kitten.com.sg

B) Google Adwords Campaign

  • Establish objectives and conversion goals for specific actions (eg. to acquire potential customers’ emails, to convert clicks into actual sales, to make them participate in a survey)
  • Assign a monthly budget for Google Adwords
  • Define a keywords list of highly relevant and competitive keywords
  • Define a keywords list of longtail keywords
  • Start a Google Adwords campaign
  • Set aside a daily budget
  • Create advertisements integrated with A/B testing on headlines, copy and URL
  • Create landing pages with A/B testing on these variables:
    – Headline wording, copy wording, Call to Action, Main Graphic, Colors and Layout
  • Concretise marketing objective and consumer actions on landing pages
  • Perform user testing before launch
  • Launch Google Adwords campaign
  • Monitor campaign and adjust keywords, ads and landing pages accordingly to optimise actions

 

 

 

kitten.com.sg

C) Google Display Ads Campaign

  • Establish objectives and conversion goals for specific actions for example, to acquire their email (convert them to a believer) or to convert into actual sales
  • Assign a monthly budget
  • Define a keywords list of highly relevant and competitive keywords
  • Define a keywords list of longtail keywords
  • Start a Google Adwords campaign
  • Set aside a daily budget
  • Create advertisements integrated with A/B testing on copy, graphic and layout
  • Create landing pages with A/B testing on these variables:
    –┬áHeadline wording, copy wording, Call to Action, Main Graphic, Colors and Layout
  • Concretise marketing objective and consumer actions on landing pages
  • Perform user testing before launch
  • Launch Google Adwords campaign
  • Monitor campaign and adjust keywords, ads and landing pages accordingly to optimise actions

 

kitten.com.sg